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=> Need Visual Words.
These can be used 90-100% of the time, in other circumstances

=> Answers to Questions will end up selling the product.

=> Put the FAQ which will talk about the differences in the product

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The Travelling Checklist

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(From  Bryan Kreuzberger   email) Clinton, When I started off in sales, I would go to a meeting and then FREEZE when it came down to talking money. I would try and disguise the dollar amount in cheesy ways like saying "this will cost 50-K" instead of saying "This will cost fifty thousand dollars." But the main mistake I was making was not first ASKING the client what their expectations were. I'd just present to them, and pray to Jesus/Allah/Buddha that I got something out of it. I later learned that if I was in a meeting and a client asks the question, "So how much does this cost?" It meant I was no longer in control of the situation . Years later I learned a technique known as " The Bucket Technique ” to talk money. This technique is a framework for finding out how much your client is willing to spend, even in you aren’t comfortable talking money like me. THIS IS AN IMPORTANT CONCEPT because it will save you fro...
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