How to write Business Copy that sells


From  Bryan Kreuzberger - Brilliant points



"
I interviewed my customers to understand what motivates them, and what they want. In my interviews I found my customers want...
...quality leads.
.....opportunities.
…...to stop wasting time.
……... to increase their pipeline.
……….. a playbook for their team.
…………...a predictable sales system.
……………... to grow their business. Hit their number. Double sales.
These aren’t my words, these are my clients.
Ask yourself, what are your clients thinking? What do they REALLY want?
To get all the ingredients for email campaign from customer interviews. We use this same copy in our content marketing, on our website, and in our drip campaigns.
For example, the copy on our website is focused on our customer primary goal, leads.

“You meet with who you sound like.”"

Popular posts from this blog

The Travelling Checklist

That to put down in a travel bag Clothes Underwear, Kerchiefs, Towels and accessories Medication Toiletries Shoes & Socks Tickets & Passport Gifts Laptop & papers Clothes Formal shirts - 1.25 per travel day Formal pants - 0.5 per travel day Casual shirts - 0.5 per travel day Casual pants - 0.25 per travel day Jeans - 1 per journey Night wear - 0.3 per travel day Suit / Tie Special wear / local wear like kurta,etc Swim wear, googles,..  Caps, umbrella...  Shawl, sweaters, ear mufflers, thermals, jackets, gloves Dry fit tops, shorts Underwear Banians - 1 per travel day Jocks - 1.5 per travel day Kerchiefs - 1 per travel day Towel Bedsheet Plastic containers and snacks Medication Stomache Pantocid - acidity due to medication Loparet - diarrhoea Zintac - Ctrl+Alt+Del for stomache Gelusel - acidity from food Pain relief Crocin - headaches Myospaz - backache Volini gel - pain balm Fever/cold  Crocin Cetzine C...
Read more

Abundance vs Scarcity Mindset

Image
Breaking the Scarcity Mindset ( source ) Sure, talent plays a role in enhancing the amount of money people earn (and the ease of the earning), but it’s not the key factor. What makes the fundamental difference between the haves and the have-nots is the strength of four particular beliefs: First, the specific belief that there are plenty of people out there who are willing to exchange money for something of value. Second, the specific belief that you can offer something of value . Third, the specific belief that you can communicate that value to the people willing to pay for it. Fourth, the specific belief that you can make an offer - right now (or very soon) – that can generate the money you want to have.
Read more

How to ask for Budget

Image
(From  Bryan Kreuzberger   email) Clinton, When I started off in sales, I would go to a meeting and then FREEZE when it came down to talking money. I would try and disguise the dollar amount in cheesy ways like saying "this will cost 50-K" instead of saying "This will cost fifty thousand dollars." But the main mistake I was making was not first ASKING the client what their expectations were. I'd just present to them, and pray to Jesus/Allah/Buddha that I got something out of it. I later learned that if I was in a meeting and a client asks the question, "So how much does this cost?" It meant I was no longer in control of the situation . Years later I learned a technique known as " The Bucket Technique ” to talk money. This technique is a framework for finding out how much your client is willing to spend, even in you aren’t comfortable talking money like me. THIS IS AN IMPORTANT CONCEPT because it will save you fro...
Read more