21 Situations when you should not innovate:
Interesting article on when you should and should not innovate
By Gijs van Wulfen - Innovation speaker and founder of the FORTH innovation method
Snippet…
21 Situations when you should not innovate:
1.
When you are sure your market is not changing in the coming five years.
2.
When your clients are even more conservative than you are.
3.
When your old formulas are still giving great risk-free results for the coming years.
4.
When brand and line extensions bring you a lot of extra turnover and profits.
5.
When the urgency to innovate is completely absent.
6.
When you don’t receive enough money and manpower to do it.
7.
When your company is in a short-term crisis.
8.
When your organization is working at full capacity to meet the current huge demand.
9.
When everybody says: “Innovate!”, but no one wants to be responsible.
10.
When you´re clueless about what you´re looking for.
11.
When there is no real business need and it’s only nice to have.
12.
When you can’t form a capable harmonious team that really goes for it.
13.
When there is no support at the top.
14.
When the people in your organization are not (yet) prepared to break their habits.
15.
When people in your company are lazy; content to copy from others.
16.
When the organization doesn’t have any kind of vision about its future course.
17.
When long term planning means looking three months ahead.
18.
When everyone fears failure.
19.
When everyone will attack and ridicule the newness of an idea.
20.
When important stakeholders will block it at any time.
21.
When your latest innovations are so successful and still need further exploitation.
