What product development, marketing, sales and customer success should do

What every department should do 
  • Product development should measure and report project management, bug fix reports, usability testing, etc.
  • Marketing should measure and report lead generation ROI, website path analysis, number of MQLs, etc.
  • Sales should measure and report sales funnel velocity, sales rep activity, close ratio, etc.
  • Customer success should measure and report response times, close times, customer retention, customer upsell, product usage, etc.

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