3 questions you Must answer before you write a cold-email or any marketing content

Here is how you prepare to write a cold-email or any marketing content

 

One. What is the biggest pain point you solve for your customer?

 

Two. What can you promise them to ease that pain?

 

Three. Why might they not believe you?

 

There, in just three questions, you have the essence of the preparation you need to craft some truly compelling copy.

 

Answer question one and you have psychological insights into your prospect's needs, desires and motivations.

 

Answer question two and you translate the features of your product into its deep underlying benefits.

 

Answer question three and you identify their objections, which you can then start to overcome.

 

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http://createsend.com/t/y-EF16322D3FBBA256

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